B2B SaaS Website Consulting (SEO, Copy and UX): Duality Systems Home Page and Balance Scheduler Product Page
Client: Duality Systems, a startup company that develops AI-driven scheduling software
Target audiences at launch: Nurses and scheduling managers (Scheduling software is also in development for military, education, and logistics.) |
Objectives: Evaluate the company's website for brand messaging, SEO, and UX; recommend changes; provide keyword research, SEO copywriting/editing, and meta data for home page and Balance Scheduler product page (see below).
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"It was a pleasure to work with Dan in our efforts to launch a website for our SaaS start-up that truly fit our brand and voice. His insight allowed us to carefully refine our page[s] for SEO and arrange our content for a pleasant and engaging user experience." |
(Below) Updated home page
Refined their featured brand messaging and added a value proposition (copy I found elsewhere on their site and edited); recommended SEO and usability improvements.
Click here to see the client's original content >> Opens in a new window >>
Refined their featured brand messaging and added a value proposition (copy I found elsewhere on their site and edited); recommended SEO and usability improvements.
Click here to see the client's original content >> Opens in a new window >>
(Below) Updated product web page - Balance Scheduler for Healthcare/Nursing
This is the company's first SaaS product launch. As of this writing, most of their marketing/social media efforts link to this page.
Click to see and compare with the client's original content >> Opens in a new window >> (Scroll about half way down)
This is the company's first SaaS product launch. As of this writing, most of their marketing/social media efforts link to this page.
Click to see and compare with the client's original content >> Opens in a new window >> (Scroll about half way down)